There are many pro’s to advertising with resealable plastic bags, some of which we will explore in this post. Remember, there are many different types of plastic resealable bags, including zipper style bags, bags with a plastic seam that goes together, and bags that have a flap which can be opened and closed at will. Many different companies and businesses, when branding their goods or services, are now taking advantage of advertising via the resealable plastic bag.
Professionalism: There can be no question about it, printed resealable plastic bags do look very professional. No matter what style, there is something about the fact that the printing is done on a resealable bag rather than a normal throw-away plastic bag, that makes the product, and thus your company stand out as being a bit more professional and willing to go a little further in providing quality products. Advertising can tell a lot about a company, and using resealable bags as opposed to regular plastic bags, can make a difference!
Branding: With a lot of companies concerned about branding these days, what better way to get your product or service out in front of the public eye than by using resealable plastic bags. Resealable bags will be used over and over again. They will be used to store things, and they will be kept in regular use long after the normal plastic bag has found its way to the garbage can. If you want consumers to be constantly reminded about your company, your products or your service, print all of your details and your logo on a resealable plastic bag and you will have continual advertising and exposure.
Providing a service, being useful: Everyone feels much more kindly towards companies who provide a service, who help, who are friendly, whose items are useful–yes, especially those companies who have been thoughtful enough to provide their customers with reclosable plastic bags. You are doing your customers a service by providing them with something useful, just as you are doing yourself a service by supplying others with useful items that can be used over and over again.
Inexpensive Advertising: Businesses spend thousands of dollars on advertising. If you want recognition, if you want to become known, you have to be ‘out there’ where people can see you. Advertising costs money. But, doing something as simple as providing your business details and logo on a plastic resealable bag will give you hours and hours of advertising. And, you will be advertising to people who are feeling kindly towards you because you are doing them a favour in providing them with free (for them at least) resealable plastic bags!
Some simple quick tips:
If you are planning to advertise in this method, make sure that the print on the resealable bag is large enough to read from a distance. Perhaps not all the text needs to be that large, but if you want to advertise you need to make sure that the bag is distinguishable. Your logo and the main slogan should be big, bold and easy to see from a distance.
Remember to print on both sides of the bag. It generally does not cost that much more to do so, and the simple fact is–you never know which side of the resealable plastic bag is going to be in plain view. Print on both sides!
If you are going to use this method for branding or advertising, make sure that your resealable plastic bag is useable and strong enough to hold the product. If you want to be remembered fondly, for supplying people with resealable plastic bags, you need to ensure that they do not break, open at the bottom of the bag or spit at the seams. If you are going this route, please spend the little extra to ensure you have a sturdy bag that can be reused over and over again!